Will you be at SXSWi this year? We’d love to see you! Here’s where you can find us (and probably our buddy Merle):
Austin Startup Crawl | Thursday, March 6 | 5-10pm
We love being a part of the Startup Crawl to unofficially kick off SXSWi! If you haven’t experienced the Startup Crawl before, it’s a great way to get to know a lot of the people at the fantastic, burgeoning companies in Austin as well as the people who have brought them to life. Find details and RSVP here, and you can find us at a table in the lobby atrium at the Omni downtown.
Interested in working with us? You can find our open job listings here!
SXSW Mentor Sessions | Sunday, March 9 | 5-6pm
Our CCO and Co-founder Jenn Deering Davis is hosting a mentor session Sunday evening at the Hilton Garden Inn on the 10th Floor. Register for a time slot online ahead of time, but you’ll have to hurry— there are only a few left open!
Union Metrics SXSWi Happy Hour | Monday, March 10 | 3-5pm
This year we’re excited to host our happy hour at The Ginger Man! Join us for some delicious beer and snacks, and ask all the burning questions you’ve ever had about our products. Or just relax and enjoy a respite from the chaos of SXSWi. Sound good to you? Shoot us an email, or let us know on Twitter and we’ll put you on the list!
Journalists hate it, readers don’t understand it… when did everything on the internet suddenly become ‘content’?
Good read. Thanks to Josh Jones-Dilworth for the pointer.
Fantastic post on product/market fit from the team behind Slack.
"We are at the beginning of a transition. We have an opportunity to both define the category and push hard for the whole market’s growth. We’d be crazy not to take it, because the best possible way to find product-market fit is to define your own market."
"Going big also means that it will have to be really, really good. But that’s convenient, since there’s also no point doing it if it is not really, really good. Life is too short to do mediocre work and it is definitely too short to build shitty things."
A classic post: “Do whatever is required to get to product/market fit.”
Spalted pecan serving tray.
By now, you’ve probably read about a few #SochiProblems - posts and tweets from journalists, athletes and tourists in Russia for the 2014 Winter Olympics.
There are only 368 posts about Sochi Problems on Tumblr so far, but those posts have already earned 78k notes — that’s an average of 214 notes per post.
As for everyone over there? Just beware the lines for throwing yourself into the sea.
Happy @unionmetrics day!
Super Bowl Preview: Brands & Big Game Talk on Tumblr
Now only days away from Sunday’s Super Bowl XLVIII game of the Seattle Seahawks vs. the Denver Broncos, we decided to check on Tumblr’s conversation around the big game. (We recently looked at AFC vs. NFC chatter here, in addition to general NFL talk on Tumblr.)
What’s everyone talking about? Aside from the gif at the top of this post, which is one of the top ten posts around the Super Bowl, Tumblr still won’t give up its legalized-marijuana-super-bowl jokes or its schadenfreude-laced sports gifs (both of these topics made the top ten of the general NFL conversation too), but two of the brands who bought multi-million dollar ad air time also made the top ten posts: Cheerios with a full video of their ad, and Budweiser with a gif from their #BestBuds ad.
We’ll be watching talk about Super Bowl advertisers over the weekend, so more on that next week.
In addition, a heartwarming letter from Seattle Seahawk Derrick Coleman to a fan who is hearing-impaired like him also features in the top ten posts, showing Tumblr’s appreciation for the softer side of the NFL.